001 The Summary
Bradsky is the platform built to carry Bradley Westerman’s coaching methodology from one facility to many. Bradley is a former competitive athlete and military veteran who built a loyal athlete community over years of hands-on coaching at Bradsky’s Bootcamp. Every feature in this platform was shaped by what he actually does: building AI-generated workout plans tailored to individual athletes, tracking daily readiness and mental preparedness to catch burnout before it becomes injury, assigning mantras and performance plans athletes sign, and giving parents a window into their child’s journey without disrupting the coaching relationship.
Four fully distinct role interfaces: Admin, Coach, Athlete, Parent: share a single platform, each with precisely scoped access and purpose-built screens for what that role actually needs.
002 The Client
Bradley Westerman runs Bradsky’s Bootcamp: a hands-on coaching operation with a loyal athlete community built on real results. His athletes trust him with their performance, their mental state, and their kids. The platform exists to scale that trust: to serve more athletes, more teams, and eventually federations, without losing the personal quality of the coaching relationship that built his reputation.
003 The Challenge
When your coaching methodology lives in your head, your notebook, and your text messages, it doesn’t scale. As Bradley’s roster grew, tracking daily athlete readiness manually became unmanageable. Keeping parents appropriately informed without opening up the full coaching relationship was a constant balancing act. And personalizing programming across athletes with different sports, positions, and goals demanded a system: not a spreadsheet.
Key challenges included:
- Turning a daily coaching methodology into a structured athlete workflow athletes would actually complete
- Giving coaches a team command center with longitudinal visibility across all their athletes
- Building a parent portal that provides real transparency without crossing into the coaching relationship
- Shipping AI workout plan generation so coaches can program at scale without starting from a blank page
004 The Approach
The platform was built role by role, starting with the athlete’s daily experience. The Today view is the athlete’s home base: their daily operating system. It surfaces what’s due: morning readiness check-in, mental preparedness session, workout logging, evening recovery, nutrition screen. Each check-in is structured, not freeform, so coaches get consistent longitudinal data across their full roster.
Coaches get the inverse view: a Team Command Center showing every athlete’s readiness, mental state, and recovery across the roster at a glance. Drill into an individual athlete for full detail. Build a workout plan day by day, or hit the AI Workout Plan Generator and describe the training goal: the platform generates a complete multi-day program to review and assign. Build a Performance Plan, send it to the athlete to review and digitally sign.
Parents see their athlete’s check-ins, progress, and team information: the transparency they need without access to sensitive coaching notes or mental health detail.
005 The Solution
Bradsky ships a complete multi-role coaching platform:
For Athletes:
- Today view: daily dashboard surfacing all pending check-ins and workout assignments
- Morning readiness check-in: structured daily readiness scoring with free-text notes
- Mental preparedness sessions: guided mental prep workflows
- Evening recovery check-in with recovery and soreness tracking
- Nutrition screen with daily logging
- Workout logging with set, rep, and load tracking
- Exercise library: browse the coach-curated exercise database with images and instructions
- Performance plans: view, review, and digitally sign performance agreements with the coach
- Education modules: coach-published training education content
- Culture Hub: team culture feed with posts and community content
- Training timers: structured interval timer suite for workout sessions
- Personal notes and team view
For Coaches:
- Dashboard with roster-level readiness and activity overview
- Team Command Center: at-a-glance view of every athlete’s check-in status, mental state, and recovery
- Mental Roster: team-wide mental preparedness summary
- Recovery Roster: team-wide recovery and readiness summary
- Athlete detail: full longitudinal view per athlete: nutrition, mental, recovery, workout history
- Workout Plan Builder: day-by-day program construction with exercise assignment
- AI Workout Plan Generator: describe a training goal, receive a complete program to review and assign
- Performance Plan Builder: create and send performance plans for athlete signature
- Culture management: create and manage team culture posts
- Exercise library management
For Admins:
- Full athlete, coach, parent, and team management
- Invitation-based account provisioning for all roles
- Exercise library administration
- Education content management
- Team nutrition planning
- Workout plan oversight
- AI usage tracking and cost visibility
- Impersonation for support
For Parents:
- Athlete roster view with progress visibility
- Individual athlete detail: check-ins, readiness, and performance at a glance
Technology: Laravel, Vue 3, TypeScript, MySQL, Laravel Sanctum.
006 The Result
- Bradley’s coaching methodology is now a platform: scalable from a single facility to multi-sport clubs and federations
- The AI Workout Plan Generator lets coaches program for large rosters without starting every plan from scratch
- Digital performance plan signing replaces paper agreements and ensures athletes have reviewed their goals
- The Today view turns daily compliance from a chore into a structured habit athletes build over time
- Parent portal eliminates the “how’s my kid doing?” conversation without giving parents inappropriate access
Bradsky proves that the best coaching platforms don’t start with technology: they start with methodology. By encoding Bradley Westerman’s proven approach into a multi-role platform with an AI workout generator, digital performance plans, and a structured daily athlete operating system, Bradsky turns one coach’s expertise into something that can scale to every athlete he’ll ever work with.