Brand: Logos & Assets

Jetpack Labs brand assets

Official logos, color palette, and usage guidelines. For press, partner, and integration use.

Primary Logo: Dark Background

White wordmark on dark, primary usage

Primary Logo: Light Background

Navy wordmark on light, secondary usage

Color Palette

Brand colors

NavyPrimary Dark#142B42
BluePrimary Accent#1D6FE0
NightDeep Background#10283E
Blue DeepAccent Hover#1356B5
Blue PaleTint / Highlight#DCE9FB
PaperSurface Light#F5F3ED
SlateText Soft#3C5167
MutedText Muted#6B7C8E
Typography

Type system

IBM Plex Mono
Labels & Captions

IBM Plex Mono, used for eyebrows, data labels, plate text, and UI metadata. Uppercase with letter-spacing.

font-family: 'IBM Plex Mono', monospace
Headings set tight.
Display & Body

System sans-serif stack for headings and body text. Set tight with strong weight contrast.

font-family: system-ui, -apple-system, sans-serif
Usage Guidelines

Do's and don'ts

✓ Do
  • Use the white logo on dark navy or night backgrounds
  • Use the navy logo on white or paper-toned surfaces
  • Maintain clear space equal to the height of the "J" glyph on all sides
  • Reference the exact hex values for digital use
✗ Don't
  • Stretch, distort, or rotate the logo
  • Apply the logo on low-contrast backgrounds
  • Recreate the wordmark in a different typeface
  • Use the logo at sizes below 100px wide

Questions about brand usage? Contact us →

Final Waypoint

Building something that features our work?

We'd love to see it. Reach out if you have questions about brand usage or partnership opportunities.

Let's talk.

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