001 The Summary
Doyo’s founders came to Jetpack Labs with an idea for a gig economy concierge service for AirBnBs, elevating short-term rental stays to rival luxury hotels. They had the vision but needed experienced partners to make it real.
Jetpack conducted deep market research, uncovered a critical product-market fit issue, and pivoted the concept to property management services, a larger, underserved market. The result was a full-stack marketplace platform: iOS, Android, and web apps with integrated payments, geolocation, and payout systems.
002 The Client
Doyo is a services marketplace startup targeting the property management vertical. The founding team wanted to create a platform where property managers could book on-demand services, including cleaning, maintenance, and more, for their properties.
003 The Challenge
During market research, Jetpack uncovered the first major hurdle: the original concierge-only concept had too small a target customer base to achieve the growth the founders envisioned. Both the consumer and gig worker audiences were too narrow.
Key risks included:
- Insufficient addressable market for a concierge-only service
- Unclear go-to-market strategy for the original concept
- Need to acquire both service providers and property managers simultaneously
- Complex multi-sided marketplace dynamics with payments, geolocation, and payouts
004 The Approach
Jetpack began by identifying overlapping verticals where the core concept would scale. Property management services emerged as the ideal pivot, an underserved market with clear demand for on-demand service booking.
From there, Jetpack mapped user flows and product scope for both property managers and service providers. The design team worked on branding, logo, and UI concurrently with backend architecture development. APIs for payment gateways, geolocation, communication, and payout systems were integrated to create a fully functional platform.
005 The Solution
Key improvements included:
- Full pivot from concierge-only to property management services marketplace
- iOS and Android mobile apps with clean, scalable UX
- Web app for desktop property managers
- Laravel backend with integrated payment, geolocation, and payout APIs
- User research-driven interface designed for non-technical property managers
- Go-to-market, marketing, sales, and customer retention strategy development
Technology: iOS, Android, Laravel, ReactJS.
006 The Result
- Delivered estimated $1.4MM in retail value at 60% of projected cost
- Expanded addressable market from a small niche to a large-scale property management marketplace
- Coordinated tax credit program management to maximize return on client capital
- Launched 2023
By combining deep user research with a willingness to challenge the founding vision, Jetpack turned a narrow niche concept into a scalable marketplace with clear product-market fit and a disciplined go-to-market strategy.