Field Notes: Articles

Ideas worth building on

Thinking on operational software, AI systems, and the craft of building complex products.

FTC regulatory enforcement on AI marketing claims and compliance requirements for digital product teams and SaaS companies
September 11, 2025
FTC Cracks Down on AI Marketing Hype: What It Means for Digital Product Teams and SaaS Founders

The FTC has launched an aggressive crackdown on misleading AI marketing with Operation AI Comply. Learn what this regulatory shift means for digital product teams, how to avoid compliance issues, and why transparent AI development is now mandatory.

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Workers in construction and manufacturing using AI-assisted tools to improve safety, uptime, and operations.
September 10, 2025
How AI Augmentation Improves Construction, Manufacturing, and Field Services

How AI-augmented tools reduce delays, increase uptime, and improve safety across construction, manufacturing, and field services, without replacing human judgment.

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Non-technical founder collaborating with development team on building secure, scalable applications
September 8, 2025
The Non-Technical Founder's Guide to Building Secure, Scalable Apps

Starting a tech company without a technical background can feel overwhelming. Learn how to turn your great idea into a secure, scalable application without knowing how to code through smart partnerships and strategic decision-making.

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Business Pain Points to AI Solutions Process
July 15, 2025
Turning Business Pain Points Into AI Solutions

How we identify genuine business problems and build custom AI systems that actually solve them. From maintenance scheduling to lead generation, discover our proven process for turning everyday frustrations into automated solutions.

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Business professionals collaborating around a table with AI-powered applications visible on screens, representing non-tech companies successfully implementing AI solutions.
April 9, 2025
Why Non-Tech Companies Are Quietly Winning With AI-Driven Software

Discover how non-tech companies across retail, food & beverage, hospitality, and healthcare are leveraging AI to drive innovation, increase margins, and scale operations without in-house AI engineers or bloated development teams.

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Illustration showing outdated computer systems with money being drained into a pit, representing the hidden costs of maintaining legacy software
March 20, 2025
The Hidden Costs of Legacy Software: When Maintenance Becomes a Money Pit

Discover how outdated legacy software can drain your resources through skyrocketing maintenance costs, performance issues, and security vulnerabilities. Learn why modernization is essential for future-proofing your business.

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Scales balancing equity and control with venture funding in the background
March 3, 2025
Startup Funding: Balancing Equity, Growth, and Control

Learn how to navigate the complexities of startup funding during economic uncertainty, balancing equity dilution with growth potential and maintaining control of your venture.

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Product designer sketching emotional user journey with sticky notes on a design board.
February 27, 2025
Beyond the Minimum Viable Product: Building Emotionally Resonant Experiences

Discover why startups must move beyond basic MVPs to create emotionally resonant experiences that foster lasting customer relationships, especially during economic downturns.

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A rocket ship launching against a bright sky with a city skyline below.
February 13, 2025
Launching a Startup? Don't Run Out of Fuel!

A guide to maximizing your startup runway and avoiding common cash-flow mistakes. Learn cost-cutting tips and strategies to stretch your startup's runway.

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Modern office space at sunset with a team collaborating on technology projects, silhouetted against a city skyline through large windows, evoking innovation and teamwork in a corporate environment.
January 28, 2025
How Jetpack Labs Uncovers Disruptive Opportunities

How Jetpack Labs identifies high-impact software opportunities through internal ideation, rigorous validation, and collaborative innovation, then builds them.

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Rocketship in the clouds.
January 20, 2025
The Startup Runway: How to Calculate and Extend Your Runway

Learn how to calculate and extend your startup's runway with practical strategies and real-world examples. This comprehensive guide helps founders understand cash management, make informed financial decisions, and ensure their startup's long-term success.

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Are We Headed Towards Becoming Axiom Humans as Seen in WALL-E?
January 16, 2025
Are We Becoming Axiom Humans Like WALL-E?

Is AI turning us into passive, screen-dependent Axiom humans from WALL-E? We examine the parallels, and what it means for how we build and use technology.

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